Register 9 Seats Remaining
What if the secret to unforgettable writing isn't just craft, but chemistry? Our brains are wired for story. When you understand the neuroscience behind that wiring, you can create work that doesn't just entertain but leaves a lasting impression. In this eye-opening session led by a six-figure author, we'll unpack why some narratives captivate while others fade — and how decoding your audience's mental and emotional patterns can transform your writing. Whether you're crafting fiction, memoir, or nonfiction, you'll leave with tools to create stories that resonate deeply and stay with readers long after the last word.
PRESENTER BIO: Licia Rester is a learning strategist, author, and licensed therapist with nearly four decades of experience helping writers and leaders craft powerful, lasting impact. A former lead faculty and managing director at the University of Santa Monica and now a partner at Indigo River Publishing, Licia combines psychology, neuroscience, and storytelling to equip authors with practical tools to create unforgettable books that truly connect with their readers.
All writing levels welcome!
This program is a part of the Writing Track of Jax Book Fest 2025: Writer’s Day!
Pre-registration is strongly recommended (space is limited) and must be completed at least 3 days prior to the start time. Note: A Jacksonville Public Library card and PIN are required to register online. If you do not have a card, click here to apply online.
Pursuant to the Americans with Disabilities Act, accommodations for persons with disabilities are available upon request. Please allow 1–2 business days to process. Last-minute requests will be accepted, but may not be possible to fulfill. Please ask for Learning Services at (904) 255-2665 or email JPLPrograms@coj.net.
AGE GROUP: | Adults |
EVENT TYPE: | Authors, Books, and Writing |
TAGS: | Writing Track | writers day | Writer's Lab | Jax Book Fest 2025 | Book Fest Writer's Day | Book Fest | adult programs |