Register 79 Seats Remaining
Brain Chemistry and Page Turners: How to Craft Fiction That Hooks Readers
Writer's Day: Writing Craft Workshop
Saturday, August 22
2:30pm - 4:00pm
Main Library
Hicks AuditoriumWhat makes readers stay up way past bedtime, whispering "just one more chapter"? It's not just clever plots. It's brain chemistry and emotional truth working in tandem. In this fiction-focused session on storytelling science, emotional engagement, and character authenticity, six-figure author Licia Rester shows you how to grab readers by the heart and the nervous system. Presented by Licia Rester a partner at Indigo River Publishing, and Georgette Green a Partner and Publisher at Indigo River Publishing.
This Writing Craft Workshop is presented as part of Jax Book Fest presents: Writer's Day.
Brain Chemistry and Page Turners: How to Craft Fiction That Hooks Readers: What makes readers stay up way past bedtime, whispering "just one more chapter"? It's not just clever plots. It's brain chemistry and emotional truth working in tandem. In this session led by a six-figure author, you'll learn how to write characters whose journeys feel so real and emotionally resonant, your readers can't help but see themselves in every twist. We'll break down the story moments that spark the brain's engagement systems and show you how to guide your characters through psychologically rich transformations that feel both authentic and addictively readable. If you want to write fiction that grabs readers by the heart and the nervous system, this session shows you how.
About the Presenters:
Licia Rester is a learning strategist, author, and licensed therapist with nearly four decades of experience helping writers and leaders craft powerful, lasting impact. A former lead faculty and managing director at the University of Santa Monica and now a partner at Indigo River Publishing, Licia combines psychology, neuroscience, and storytelling to equip authors with practical tools to create unforgettable books that truly connect with their readers.
Georgette Green is Partner and Publisher at Indigo River Publishing. With a background in mental health counseling and a deep commitment to people-first leadership, she brings a thoughtful, steady presence to her work in the publishing industry. Known for her calm leadership style, clear communication, and deep respect for creative work, Georgette is passionate about supporting authors and teams with care, clarity, and professionalism. She believes publishing is ultimately about people and works to ensure every project is approached with purpose and integrity.
Funding for this program was provided through a grant from Florida Humanities. Any views, findings, conclusions or recommendations expressed in this program do not necessarily represent those of Florida Humanities.

Pre-registration is strongly recommended (space is limited) and must be completed at least 24 hours prior to the start time. Note: A Jacksonville Public Library card and PIN are required for registration. If you do not already have one, you can apply for a library card online.
Pursuant to the Americans with Disabilities Act, accommodations for persons with disabilities are available upon request. Please allow 1–2 business days to process. Last-minute requests will be accepted, but may not be possible to fulfill. Please ask for Learning Services at (904) 255-2665 or email JPLPrograms@coj.net.
AGE GROUP: | Adults |
EVENT TYPE: | Authors, Books, and Writing |
TAGS: | Writing Track | Writer's Lab | Jax Book Fest 2026 | Book Fest Writer's Day | Book Fest | adult programs |
